After more than three decades as a prominent fixture on the Las Vegas Strip, the iconic Mirage Resort and Casino is set to undergo a major transformation. The popular resort, owned by MGM Resorts International, will close its doors in July to make way for a rebranding effort spearheaded by the world-renowned Hard Rock brand. The closure comes as part of a larger strategy to revitalize the property and bring a fresh, new vibe to the beloved establishment.
The Mirage first opened its doors in 1989 and quickly became known for its distinctive gold-tinted windows and tropical-themed design. Over the years, the resort has been home to some of the biggest names in entertainment, including Siegfried and Roy, who performed their famous magic show at the Mirage for many years. The resort also boasts a 90-foot-tall volcano that erupts nightly, drawing crowds of onlookers who gather to witness the spectacular display.
Despite its storied history, the Mirage has faced stiff competition in recent years from newer, more modern resorts on the Strip. In an effort to stay relevant and maintain its status as a premier destination, MGM Resorts International made the decision to partner with the Hard Rock brand to give the property a much-needed facelift.
The rebranding effort will involve a complete overhaul of the Mirage’s interior and exterior, with plans to introduce a rock-and-roll theme that pays homage to the Hard Rock brand’s musical roots. The resort’s iconic volcano will remain a centerpiece of the property, but will be updated to reflect the new theme.
“We are thrilled to be working with the Hard Rock brand to bring a fresh, new energy to the Mirage,” said Bill Hornbuckle, CEO of MGM Resorts International. “This rebranding effort is a testament to our commitment to providing our guests with a world-class experience that is both exciting and memorable.”
While the Mirage is set to close its doors in July, plans are already in place for a grand reopening in 2027. The closure will allow for the extensive renovations needed to bring the new vision for the resort to life. In the meantime, guests who have reservations at the Mirage are being given the option to transfer their bookings to other MGM Resorts properties or receive a full refund.
The news of the Mirage’s transformation has generated a buzz of excitement among Las Vegas locals and tourists alike. Many are eager to see what the future holds for this legendary resort and are already making plans to be among the first to experience the new and improved Mirage when it reopens in 2027.
