After nearly four decades of entertaining guests with its opulent decor and world-class amenities, Mirage is set to close its doors in July 2024. However, the iconic Las Vegas resort is not disappearing for good. Instead, it will be transformed into the new Hard Rock Hotel & Casino, bringing a fresh and exciting vibe to the Las Vegas Strip.
The decision to rebrand Mirage as Hard Rock Hotel & Casino comes as part of a strategic move by its parent company, MGM Resorts International, to revitalize the property and appeal to a younger demographic. With its distinctive rock and roll theme, Hard Rock Hotel & Casino is expected to attract a new generation of guests who are looking for a hip and energetic experience.
The transformation of Mirage into Hard Rock Hotel & Casino will involve a complete renovation of the property, including updated rooms and suites, new restaurants and bars, and a state-of-the-art casino floor. The iconic volcano that has been a fixture outside Mirage will also undergo a makeover to fit the new theme.
In addition to the physical changes, the rebranding of Mirage as Hard Rock Hotel & Casino will bring a whole new lineup of entertainment options to the resort. From live music performances to DJ sets and themed parties, guests can expect a vibrant and lively atmosphere that reflects the spirit of the Hard Rock brand.
“We are excited to bring the energy and excitement of Hard Rock Hotel & Casino to the Las Vegas Strip,” said MGM Resorts International CEO, Bill Hornbuckle. “This transformation marks a new chapter for Mirage and we are confident that the rebranding will appeal to a wider audience and create a memorable experience for our guests.”
As Mirage prepares to close its doors and make way for the new Hard Rock Hotel & Casino, loyal guests and fans of the resort are reminiscing about the good times they have had over the years. Many are looking forward to the new chapter that will begin in July 2024, eager to see what the future holds for this legendary Las Vegas property.
With its bold new look, high-energy atmosphere, and rock and roll spirit, Hard Rock Hotel & Casino is poised to be a must-visit destination on the Las Vegas Strip. The transformation of Mirage is sure to bring a fresh and exciting vibe to the iconic resort, creating a one-of-a-kind experience for guests to enjoy for years to come.
