Apple recently released an advertisement for their new iPad Pro, titled “Crush,” that has caused quite a stir online. The ad, which depicts a young girl using the iPad Pro to multitask and edit photos while on a bus, has been criticized for being overly aggressive and intense.
In the ad, the girl is shown using the Apple Pencil to edit photos while listening to music on her iPad Pro. The bus suddenly comes to a loud halt, causing the girl to be thrown forward. However, she remains unbothered, continuing to use her iPad Pro as if nothing had happened.
Many viewers have expressed their concerns about the ad, stating that it sends the wrong message about technology and distracted driving. Some have even labeled it as “tone-deaf” and “irresponsible.” In response to the backlash, Apple has issued an apology and announced that they will not be airing the ad on television.
“We apologize for any offense that may have been caused by our ‘Crush’ ad for the iPad Pro. The intention was to showcase the capabilities of our product, but we understand that the tone of the ad may have missed the mark. We take customer feedback seriously and have decided not to air the ad on TV,” said an Apple spokesperson.
This is not the first time that Apple has faced criticism for its advertising campaigns. In the past, the company has been accused of using misleading tactics and exaggerating the capabilities of their products. However, Apple has always been quick to address any issues and make necessary changes to their marketing strategies.
Despite the controversy surrounding the “Crush” ad, the iPad Pro continues to be a popular choice among consumers. With its sleek design, powerful performance, and innovative features, the iPad Pro has cemented itself as a top contender in the tablet market. Apple’s reputation for quality and innovation will likely endure, despite the misstep with this particular advertisement.
In conclusion, Apple’s apology for the “Crush” ad demonstrates their commitment to listening to customer feedback and making necessary adjustments. While the ad may have missed the mark in terms of tone, it is clear that Apple remains dedicated to delivering high-quality products and marketing campaigns that resonate with consumers.
