At the SBC Summit North America in Las Vegas, Bally’s Vice President of iGaming, Sarah Jones, made a bold prediction about the future of the industry. According to Jones, the future of iGaming lies in the online space.
“In recent years, we have seen a significant shift towards online gaming, with more and more players choosing to play from the comfort of their own homes,” Jones said in her keynote address. “This trend is only set to continue in the coming years, as technology advances and regulations around online gambling become more favorable.”
Jones pointed to the success of online casinos and sports betting platforms in states like New Jersey and Pennsylvania as evidence of the growing popularity of online gaming. She also highlighted the increasing number of partnerships between traditional land-based casinos and online gaming operators as a sign of the industry’s shift towards the digital space.
“Online gaming offers a level of convenience and accessibility that simply cannot be matched by land-based casinos,” Jones explained. “Players can access their favorite games from anywhere, at any time, without the need to travel to a physical location. This is a game-changer for the industry.”
Jones also emphasized the importance of investing in technology and innovation to stay ahead in the competitive iGaming market. She cited the rise of virtual reality and augmented reality technologies as potential game-changers in the industry, allowing players to experience a more immersive and interactive gaming experience.
“By embracing new technologies and staying ahead of the curve, online gaming operators can attract a new generation of players and stay competitive in an increasingly crowded market,” Jones said.
Jones’ comments were met with enthusiasm and agreement from other industry experts attending the summit. Many echoed her sentiments, stating that the future of iGaming indeed lies in the online space.
As the iGaming industry continues to evolve and grow, it is clear that online gaming will play a central role in its future. With the advancements in technology and the changing regulatory landscape, players can expect to see even more innovations and opportunities in the online gaming space in the years to come.
