Rivers Casino & Resort Schenectady, the premier gaming destination in the Capital Region, has announced a significant partnership with the New York Racing Association (NYRA) in a move that is set to elevate the profile of both entities in the world of entertainment and gaming.
The landmark sponsorship deal will see Rivers Casino & Resort Schenectady become the official gaming partner of NYRA, with a strong presence at the world-renowned Saratoga Race Course in Saratoga Springs, New York. This partnership marks a significant milestone for both organizations, as they join forces to offer a unique and exciting experience for visitors and patrons.
Under the terms of the agreement, Rivers Casino & Resort Schenectady will have its branding displayed prominently at the Saratoga Race Course, creating a synergistic relationship between the two iconic destinations. The partnership will also see Rivers Casino & Resort Schenectady offering exclusive promotions and giveaways to racegoers, further enhancing the fan experience.
“We are thrilled to be partnering with the New York Racing Association, a world-class organization with a rich history and tradition,” said Justin Moore, General Manager of Rivers Casino & Resort Schenectady. “This collaboration represents a significant opportunity for us to connect with a new audience and showcase the excitement and energy of our gaming venue.”
The partnership between Rivers Casino & Resort Schenectady and NYRA underscores the growing trend of collaboration between gaming and horse racing industries, as both sectors seek to attract new audiences and drive engagement. With its prime location in the heart of the Capital Region, Rivers Casino & Resort Schenectady is poised to draw in a diverse and dynamic crowd of visitors who are also fans of horse racing.
“We are delighted to welcome Rivers Casino & Resort Schenectady as our official gaming partner,” said David O’Rourke, President and CEO of NYRA. “This partnership will provide a fantastic opportunity for our fans to enjoy the best of both worlds – the thrill of horse racing and the excitement of gaming. We look forward to working closely with Rivers Casino & Resort Schenectady to create a memorable experience for all our patrons.”
As Rivers Casino & Resort Schenectady continues to solidify its position as a leading gaming destination in the Northeast, the partnership with NYRA represents a major milestone in the company’s growth strategy. By aligning itself with one of the most prestigious racing organizations in the country, Rivers Casino & Resort Schenectady is poised to reach new heights and expand its reach to a wider audience.
With the official signing of the sponsorship deal, Rivers Casino & Resort Schenectady and NYRA are poised to create a winning combination that will bring together the best of gaming and horse racing for a truly unforgettable experience. As both organizations gear up for an exciting season ahead, fans and patrons can look forward to a host of promotions, special events, and exclusive offers that will enhance their overall entertainment experience. So, mark your calendars and get ready for an unforgettable partnership between Rivers Casino & Resort Schenectady and NYRA!
