Spotify has submitted a new update to Apple that includes pricing information specifically tailored for European Union users. This move comes as part of Spotify’s ongoing battle with Apple over the App Store’s fees and policies.
The update, which was submitted earlier this week, outlines new pricing options for Spotify’s premium subscription service in the EU. This move is seen as a direct challenge to Apple’s App Store policies, which require developers to pay a 30% commission on all in-app purchases.
Spotify has long been critical of Apple’s fees, arguing that they put the music streaming service at a competitive disadvantage. By submitting this pricing update directly to Apple, Spotify is attempting to circumvent the App Store fees and pass on the savings to its EU users.
The new pricing options in the update include discounts for long-term subscriptions and family plans, as well as special offers for students and other groups. These new options are designed to entice EU users to switch to Spotify and away from Apple Music, which has its own subscription service that is subject to the same fees.
This latest move is just the latest in a series of skirmishes between Spotify and Apple. In the past, Spotify has accused Apple of anti-competitive behavior and filed complaints with EU regulators. Apple has denied these accusations and defended its App Store policies as necessary for ensuring a fair and level playing field for all developers.
With this new update, Spotify is once again challenging Apple’s dominance in the music streaming market. By offering competitive pricing options for EU users, Spotify is hoping to attract more customers and lessen its reliance on the App Store for distribution.
It remains to be seen how Apple will respond to Spotify’s pricing update. Will they allow the changes to go through, or will they push back and enforce their fees as usual? Either way, this latest development is sure to add more fuel to the fire in the ongoing battle between Spotify and Apple.
