GGRAsia – Lotte Tour, also known as Lotte Tour Development Co., Ltd., and Grand Korea Leisure Co. Ltd. (GKL) have recently announced plans to ramp up their marketing efforts in Japan in a bid to attract more Japanese visitors to their casinos.
The move comes as Japan continues to make progress towards legalizing casinos, with the country expected to open its first integrated resorts featuring casinos by 2025. Lotte Tour and GKL are keen to position themselves as leading destinations for Japanese tourists looking to experience world-class entertainment and gaming offerings.
In a statement, Lotte Tour Development Co., Ltd. revealed that they are working on developing new promotional campaigns specifically targeting Japanese visitors. The company plans to leverage their existing connections and partnerships in Japan to attract a larger number of Japanese tourists to their properties.
GKL, a subsidiary of the Korean Tourism Organization, has also announced that they will be stepping up their marketing efforts in Japan. The company aims to showcase their premium facilities and services to prospective Japanese visitors, highlighting the unique entertainment experiences that can be enjoyed at their casinos.
Both Lotte Tour and GKL are optimistic about the potential for growth in the Japanese market, citing the country’s strong economy and high levels of disposable income among its residents. By targeting Japanese tourists, the companies hope to increase their revenue streams and establish themselves as key players in the competitive Asian gaming industry.
Industry experts have noted that the Japanese market represents a significant opportunity for casinos in the region, with projections indicating that Japanese visitors could account for a substantial portion of overall revenue for integrated resorts in the future. Lotte Tour and GKL’s strategic focus on attracting Japanese tourists is seen as a smart move that could pay off handsomely in the long run.
As competition in the Asian gaming market heats up, companies like Lotte Tour and GKL are pulling out all the stops to capture the attention of discerning tourists from Japan. By investing in targeted marketing campaigns and showcasing their world-class amenities, these companies are positioning themselves for success in a rapidly evolving industry. Only time will tell if their efforts will pay off, but one thing is certain – the future of gaming in Asia looks bright.
