In a surprising turn of events, the French gambling industry has experienced a remarkable resurgence following the Covid-19 pandemic, with the Gross Gambling Revenue (GGR) hitting a record high in 2023. This unprecedented growth has come as a shock to many industry experts and analysts, who had predicted a much slower recovery for the sector.
According to recent reports from the French National Gaming Authority (ANJ), the total GGR for the gambling industry in 2023 reached an impressive €10.4 billion, surpassing the previous record set in 2019. This 22% increase in revenue is a clear indicator of the industry’s resilience and ability to bounce back from the challenges posed by the global health crisis.
One of the key factors contributing to this remarkable turnaround is the increasing popularity of online gambling in France. With more people turning to online platforms for their entertainment needs during the lockdowns and restrictions imposed by the pandemic, the digital gambling sector saw a significant boost in revenue. Online casinos, sports betting sites, and poker rooms all experienced a surge in activity, driving up the overall GGR for the industry.
In addition to the growth of online gambling, the reopening of land-based casinos and betting shops also played a crucial role in the industry’s recovery. As restrictions were lifted and people were able to return to normal life, there was a noticeable increase in foot traffic at traditional gambling establishments. This resurgence in brick-and-mortar gambling venues helped to further bolster the GGR for the industry.
Furthermore, the French government’s efforts to support the gambling industry during the pandemic also played a significant role in its recovery. Various financial aid packages and relief measures were implemented to help businesses in the sector weather the storm and stay afloat during the difficult times. This support from the government proved to be instrumental in enabling the industry to bounce back and achieve record-breaking revenues in 2023.
Looking ahead, industry experts remain optimistic about the future of the French gambling industry. With the continued growth of online gambling, the reopening of land-based establishments, and ongoing government support, the sector is expected to continue thriving and setting new records in the years to come. As the industry adapts to the changing landscape and embraces new technologies and trends, it is likely to see even greater success in the future.
