Offshore online casinos have found a way around New Zealand’s strict advertising laws by using creative and innovative marketing tactics. Despite the country’s strict regulations on gambling advertising, these offshore casinos have managed to reach a significant number of New Zealand players through various marketing strategies.
One of the ways in which offshore online casinos have circumvented the advertising laws in New Zealand is through the use of social media influencers. These influencers, who have a large following on platforms such as Instagram and YouTube, promote the casinos to their followers in exchange for payment or freebies. By using influencers, offshore casinos are able to reach a wider audience without directly advertising in traditional media outlets.
Another tactic used by offshore online casinos is through affiliate marketing. This involves partnering with website owners and bloggers who promote the casinos on their sites in exchange for a commission on any players they refer. By using affiliates, offshore casinos can target players who are already interested in gambling and are more likely to sign up and play.
Furthermore, some offshore online casinos have also found ways to advertise indirectly through sports sponsorship deals. By sponsoring sports teams or events in New Zealand, these casinos are able to reach a large and captive audience of sports fans who may also be interested in gambling. This type of advertising is seen as a way to promote the casino brand without directly promoting gambling services.
In addition, some offshore online casinos have also taken advantage of loopholes in New Zealand’s advertising laws by placing ads on international websites that are accessible to New Zealand players. While these ads may not be directly targeted at New Zealand players, they are still able to reach them through the online space.
Despite these tactics, New Zealand authorities are cracking down on offshore online casinos that are found to be in violation of the country’s advertising laws. The Department of Internal Affairs has been actively monitoring and investigating offshore casinos that are targeting New Zealand players through illegal advertising practices.
In conclusion, offshore online casinos have found creative ways to get around New Zealand’s advertising laws in order to reach a wider audience of players. While these tactics may be effective in the short term, authorities are working to enforce the laws and ensure that offshore casinos are held accountable for their actions. It is important for players to be aware of the risks involved in playing at offshore casinos and to seek out reputable and licensed online casinos that comply with local regulations.
