General Motors CEO, Mary Barra, has made it clear that the company’s success in 2021 hinges on getting their software and electric vehicle launches right. In an industry that is increasingly moving towards electrification and autonomous driving, Barra understands the importance of staying ahead of the curve.
Barra’s emphasis on software reflects the growing importance of technology in the automotive industry. With vehicles becoming more connected and autonomous features becoming more common, having solid software is crucial for a seamless and efficient driving experience. Barra recognizes that software is not just a tool for powering infotainment systems, but also plays a key role in enabling features like advanced driver-assistance systems and over-the-air updates. By prioritizing software development, GM can ensure that their vehicles are equipped with the latest technology and are able to adapt to changing consumer needs and preferences.
In addition to software, Barra is also focused on GM’s electric vehicle launches. With an increasing number of consumers turning towards electric vehicles for their environmental benefits and lower operating costs, GM has been ramping up its efforts in this area. The company has already announced plans to launch 30 new electric vehicles globally by 2025, with an investment of $27 billion in electric and autonomous technology.
This year will be crucial for GM as it releases new electric models like the Chevrolet Bolt EUV and GMC Hummer EV. Barra understands that the success of these launches will not only impact GM’s reputation in the electric vehicle market but also its bottom line. By getting the electric vehicle launches right, GM can secure a foothold in the fast-growing electric vehicle market and expand its market share.
Barra’s focus on software and electric vehicles highlights GM’s commitment to innovation and staying competitive in a rapidly changing industry. As the automotive landscape continues to evolve, GM’s ability to adapt and innovate will be key to its success. With Barra at the helm, GM is well-positioned to tackle the challenges and opportunities that lie ahead in 2021 and beyond.
